The weeks following the spread of COVID-19 have been quite confused with almost all Google Algorithm Update checkers display spike in Google SERP activity. We are not sure whether this is due to the change in worldwide trends after the global deadly disease or because of some incremental updates that Google has rolled out.
With many local businesses now temporarily closed, the local search results are witnessing many changes. The Google My Business Pack is currently subjected to high volatility due to the COVID-19 situation.
However, we believe that this is a transient phase, and things will normalize once the threat of COVID-19 is over. We are all looking up to that day and hope you and your family are safe during these hard times.
Google has made many steps to ensure that no fake news goes out to the public through their Search Engine Results Page, and this has resulted in many Health and Wellness websites seeing massive fluctuations. If you check the SERP page for COVID-19, it’s evident that Google doesn’t want to take a chance by listing sites other than the high authority ones.
Since Google has not come up with any announcements regarding core update, these changes have to be deciphered as the result of the change in search behavior of the users.
Going by the algorithm trackers, there is a high fluctuation on almost every day. What we are now going through is unforeseen circumstances, and the same is happening in the search landscape.
Such a scenario has never occurred in the internet era, and the current changes and fluctuations have to be put into in-depth analysis before we can conclude on the factors that are making such violent SERP changes.
If you are seeing massive traffic drop or keyword positions decreasing, I suggest you not to make a series of changes at this point in time. Keep doing the great work and wait until the good times are back
Unconfirmed Algorithm Update – February 8 – 13, 2020
We understand that there are thousands of algorithm tweaks that happen every year. However, the one that has occurred during the last one week seems to be as significant as a broad core algorithm update!
Announcing important algorithm updates before its rollout is a habit that Google has been following since last two years. Thanks to Danny Sullivan, the SearchLiaison twitter handle has been doing a great job, keeping webmasters informed about impending updates.
However, it seems like an update with as much or even more impact than a Broad Core Algorithm Update was rolled out last week – unnoticed.